An accomplished advertising music producer with over 15 years of experience on both the agency and production sides, Reyes honed his craft early on at the likes of FCB and Lowe before shifting into composing and producing at renowned music houses including Stimmung, Nylon Studios and most recently, Amber Music. During this span, Reyes has worked with a wide variety of top-tier clients including Coca-Cola, Sprite, Kraft/Nabisco, Google, Verizon, AT&T and Mercedes-Benz.
According to the newly appointed MAS senior producer, who counts his efforts on campaigns including Levi’s “To Work” and Gap “Love Comes in Every Shade” among his career highlights, having experience on both sides of the spectrum will prove beneficial in his new role. “I know the inner workings of agency life and all the difficulties it can bring,” he says. “I have a great understanding, appreciation and respect for the agency process, from the very start of the job all the way through fruition. With agency experience, music house experience, and producing my own music, my work background and technical knowledge give me a unique perspective.”