CB2 After Hours
CB2 tapped MAS to conceive and execute a four city live music series called CB2 After Hours. We brought Mark Ronson, AlunaGeorge and Jamie Lidell into CB2 stores across the country to play exclusive invite only shows. Drinks and food were on hand and guests got to try out CB2 wares in a relaxed, real way while being entertained by some of the world’s most innovative talent.
With a top tier talent roster and event series, CB2 was able to enter the music space with a bang. They rewarded their customers with a great show and got many new potential customers into their stores. Social media posts around the program by fans and artists like Mark Ronson and Lady Gaga boosted the reach of the program by the millions.
MAS secured the talent and handled all event production and marketing. From email acquisition partners to caterers, custom neon signs to door security and everything in between.
Then, we flipped the script and brought CB2 furnishings and hospitality into Brooklyn venue Rough Trade, for one of acclaimed UK artist Michael Kiwanuka’s only US shows. Guests got to see just how rock n’ roll a CB2 Victorian couch actually is while enjoying on the house drinks, food and limited edition totes to take home.